In short
Between 2024 and 2025, three new prop firms have entered the market with distinct differentiation strategies. Each plays a different angle from the long-running incumbents, which broadens the choice for traders.
That said, none of them has the multi-year operating record needed to fully assess payout continuity.
How the three position themselves
Fundora — Japan-market focused
Fundora launched in February 2025 as one of the few prop firms locally owned and operated in Japan. It uses cTrader exclusively, with planned support for JPY accounts and domestic Japanese bank transfers, and started with a waiting list of more than 4,000 traders.
Alongside Fintokei, it strengthens the Japan-specific corner of the market.
ThinkCapital — TradingView-native broker-backed firm
ThinkCapital launched in 2024, backed by ThinkMarkets Group, a regulated broker. Its defining feature is direct TradingView integration, paired with what is reportedly the lowest entry fee in the industry ($35.10 with a 10% discount).
Scaling up to $1.5M puts it on par with the top tier of FTMO and FundedNext on that axis.
Funded7 — speed and transparency
Funded7 launched in 2024 with payout speed (reportedly 20 seconds from request) and tight spreads as its main pitch. The firm has published cumulative payouts of $722,800 in seven months and holds a Trustpilot rating of 4.7/5.0.
However, the headquarters location and licensing details remain limited in public disclosure — worth verifying before committing.
Established firms vs. the new entrants
| Incumbents (2014–2016) | New firms (2024–2025) | |
|---|---|---|
| Operating years | 10+ | 1–2 |
| Payout track record | Published, well-documented | Beginning to publish |
| Profit split | 80–100% (conditional) | 80% (standard) |
| Rule predictability | Mature, predictable | Varies firm by firm |
| Entry price | From $89 | From $35 |
Incumbents offer continuity and proven payouts; new firms compete on price, speed, and differentiation.
What traders should verify
Before signing up with a newer firm, the following checks are practical:
- Where is the firm based, and how does it interact with local regulators?
- Has it published payout records for at least the last six months?
- Do Trustpilot scores come with sufficient review volume?
- What are the specifics on news trading and consistency rules?
- Does it support the trading platform you use?
Recent enthusiasm is encouraging, but sizing positions with continuity risk in mind is the more durable approach.
Our editorial approach
PROP NAVI now lists newer firms alongside established ones, with operating-year context made explicit. Both our directory and ranking apply the same criteria — operating record, payout continuity, regulatory standing.
Final investment decisions remain yours. This site does not offer investment advice.